top of page
LAURA
GALMES
OPTIM
I OPTIMISE BRANDS AND BUSINESSES.
Hi my name is Laura and I combine creative thinking with business knowhow to help you improve
your brand's value and get you sustainable business growth.
ABOUT
I analyse every aspect of
your company with special focus
on business strategy, branding,
marketing and communication,
find strengths, weaknesses and
opportunities and help you
execute an optimisation plan.
My goal is to improve
your brand's value and get you
sustainable business growth.
I analyse every aspect of your company with special focus on business strategy, branding, marketing and communication, find strengths, weaknesses and opportunities and help you execute an optimisation plan.
PROCESS
WORK
I analyse every aspect of
your company with special focus
on business strategy, branding,
marketing and communication,
find strengths, weaknesses and
opportunities and help you
execute an optimisation plan.
My goal is to improve
your brand's value and get you
sustainable business growth.
PROPOSAL
I not only propose but also get things done. No fixed costs and no long-term commitments – bring me on board for as long as you need me and I will help you get results.
DONE
MINDSET
"CREATIVITY IS THE FUTURE OF BUSINESS"
"OFFER SOMETHING PEOPLE WANT"
According to Accenture, "93% of executives expect their industries to be disrupted in the next three years and only 20% say they’re ready for it". Now more than ever it's not enough to get the numbers straight. We need to be innovative, think outside the box and try new ways of doing business. Ideas will make the difference.
Make sure there's demand for what you do. This seems obvious but it's not. Producing desirable, entertaining or helpful products and services will make things a lot easier.
IDEAS
"DECIDE WHO
YOU ARE AND WHO YOU ARE NOT"
If you try to be too many things at once you end up being nothing at all. Part of a brand's success depends on having a clear identity and a clear promise. Pursue fewer customers but make sure they care and identify with what you do and become loyal over time.
"THE BEST WAY TO INCREASE THE SALES OF A PRODUCT IS TO IMPROVE THE PRODUCT"
The division between marketing and business operations is nonsense. Good communication can only achieve short-term results. Promotion and product need to be connected all the time to create sustainable profits and brand equity.
"BE GENUINE AND DON'T BULLSHIT"
Don't make things up if they are not true. Find your own values and differentiators and build on them. If you want to create new values, make sure that what you promise is what you deliver.
"THE DEVIL IS IN THE DETAILS"
It takes years to win a customer and only seconds to lose one. Pay attention to the details and put love and care into the relationship.
"HAVE A
LONG-TERM
STRATEGY"
"EMBRACE DIGITALISATION
AND USE DATA"
Use analytics in everything you do because most of the answers you need are in there. It will allow you to listen and learn from your target. The effectiveness of your marketing and the strength of your brand depend on it.
VISION
"CHALLENGE THE STATUS QUO, BUT DO IT FAST"
Find time to question things and change if necessary. Don't only copy paste what others do and take the risk to try new ways – otherwise you will never make a difference. This being said, make sure you act fast because no one is waiting for you.
bottom of page