Brand identity and Opening Campaign for Herzog & De Meuron's iconic Elbphilharmonie in Hamburg. The project was lead by different institutions and required weekly meetings, presentations and agreements with Hamburg's city hall and ministry of culture as well as the business direction of the philharmonic house. Personally in charge and involved in strategic direction, brand design, conceptual campaigning, activations and overall creative direction. (Done with agencies Jung von Matt & Gestalt)