Work developed as Head of Brand & Comms at FC Viktoria Berlin, a club founded with the aim to transform the perception and future of female football in all of Germany. Personally in charge of transforming the business idea into an attractive product and investment opportunity (strategic approach, brand storyline, investment pitches, corporate identity and creative direction, slogan and tone of voice, website, corporate presentations and videos, multichannel communication, merchandise, sponsoring activations and general content design. ​(Photography: Michael Romacker and Kai Heuser / Motion Graphics: Jan Behne).