Working as Interim Brand Manager with the International Football Association Board to reevaluate their communication channels and redo their website. Tasks: Communication strategy, content structure and edition, website design and project management (customisation, animations, SEO and CRM).
The whole page structure and navigation were defined from scratch in order to facilitate the easiest user journey possible. The final aim of the IFAB and their website is "to inform people".
The new website included customised design for Desktop and Mobile, a complete SEO strategy and two CRMs linked to the site and The IFAB's App for easier content management. To see the whole site visit www.theifab.com.
Some examples of the old site to see the comparison between both designs.