Working as Interim Brand Manager with the International Football Association Board to reevaluate and optimise their communication. Tasks: Brand & communication strategy, content structure and edition, website design for 2 different targets and account management of different contractors.
#1 SIMPLIFIED WEBSITE FOR FANS
Simplified version of the official IFAB website and Laws of the Game, in order to make all football rules easily available for general football fans and enthusiasts.
#2 OFFICIAL WEBSITE FOR REFEREES & COACHES
Official website of The IFAB and the Laws of the Game. The whole page structure and navigation were defined from scratch in order to facilitate the easiest user journey possible for referees and coaches to navigate the Laws.
The new website included customised design for Desktop and Mobile, a complete SEO strategy and two CRMs linked to the site and The IFAB's App for easier content management.
OLD WEBSITE
Some examples of the old site to see the comparison between both designs.